INSIGHT
“Catch Me If You Can” follows the story of Frank Abagnale Jr, who before his 19th birthday, successfully forged millions of dollars posing as a Pan-Am pilot.
OBJECTIVE
Create a Broadway play for the major motion picture using the story to create an immersive and interactive “airport’ experience.
touchpoints
Billboard Advertisement
Ticket Design
Animated Web Banners
Playbill Cover
Interactive lobby
Web Banner Advertisements
Playbill
“Welcome To Pan-Am International Airlines”
Guests will enter the theatre lobby disguised as a Pan-Am airport terminal in the 1960’s, complete with actors/actresses dressed as airline pilots and stewardesses to enhance the experience .