Insight:
DriveSmart's premium coverage offers protection and savings that cannot be found anywhere else on the market. With the inclusion of regular maintenance such as brake pads, oil changes and cooling system maintenance, DriveSmart policies lead the industry by providing more value than any leading competitor.
Objective:
Create and re-design marketing materials and advertisements that fit the DriveSmart brand
Touchpoints:
Placemats
Trolley Advertisement
Social Media Advertisements
Sales Floor Placemats
I redesigned these placemats that are used on the sales floor as a quick reference guide to the policies and coverages of each insurance plan.
Trolley Advertisement
Featured on the Downtown Toms River Tour Trolley, I created several mockups of variations on the design that would highlight the DriveSmart sponsored NASCAR
Social Media Advertisements and Graphics
Branded content made to be posted on the company’s Instagram, Facebook, Twitter etc.