Insight:
Oh George a dark roast coffee crafted exclusively for the Purple Heart Foundation. Proceeds from the sale of every 12-ounce bag of Oh George coffee goes directly to funding Purple Heart Foundation initiatives.
Objective:
Elevate awareness of this foundation to give back to Veterans through programs
Touchpoints:
Label Design with interactive video activated by QR code
Label design with an interactive bonus!
George washington himself would great you via AR software when activated by the QR code on the back of the bag