Chris Mitchell
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Erratic Fermentations

 Insight:

Erratic Fermentations is a unique farmhouse brewery located in Jackson, NJ, that focuses on the intriguing concept of allowing the beer to develop and evolve with a mind of its own. This approach embraces the natural fermentation process, producing distinct flavors and characteristics that reflect the creativity of the ingredients used.

Objective:

Create a distinctive logo that effectively encapsulates the core brand message,

capturing the essence and values that the brand represents.

Touchpoints:

Logo Exploration

Label Designs


Logo Exploration

The client expressed a desire for a stylish and sophisticated lettermark that effectively represented the name of their brand, embodying its essence and values.

His & Hers Bottles

A Citrus Summer Ale and a Blueberry Whitmer were created especially as a wedding keepsake. The Bride and Groom choose their specific flavor profiles.