Insight:

LifeGuard provides the most advanced home protection plans to keep all of your home belongings secure. With coverage going beyond the typical manufacturer's warranty, your electronics, appliances and home systems are all able to stay protected from what life throws at them.

Objective:

Create a new brand identity for LifeGuard, including a logo and website re-design, that fits the purpose of the home warranties.

Touchpoints:

Brand Identity | Website Mockup | Mobile Mockup

Logo Concept/Ideation

To emphasize the idea of protection and security, I decided to form the initials of the brand with a shield emblem.

Desktop Website Mockup

Mobile Website Mockup