INSIGHT

Fashion Week is a series of designer exhibitions and fashion shoots. Hundreds of fashion editors, assistants, stylists, and models descend on the French capital to see what they'll be wearing the next year.

OBJECTIVE

Use randomly generated ink splatters & illustrations and designs to brand a high end fashion event.

touchpoints

• Print Advertisements

• Fashion Dresses

• Tote Bags

• Instagram Layout

• Promotional Concept Video

The totes bags are a fashion week staple. These customized bags are given to the attendees and come in a variety of styles and designs. Exhibition shows feature the models holding and wearing the bags.

The dresses at fashion week have obvious importance. The style and theme of this years event is incorporated into the fabrics and designs of the dresses worn.